In the rapidly evolving digital landscape, the Internet of Things (IoT) emerges as a critical driver of digital transformation, influencing how businesses operate and compete. For Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), and other C-suite executives, the integration of IoT into digital transformation strategies is imperative to achieving a sustainable competitive advantage. This article outlines the multifaceted ways in which IoT technologies—ranging from IoT devices, sensors, and systems to smart devices and industrial IoT devices—redefine business processes, enhance decision-making, and open up new business models.Digital transformation efforts, spearheaded by IoT initiatives, enable businesses to leverage data collected through smart objects and devices, fostering innovation in areas such as supply chain management, customer experience, and operational efficiency. By integrating IoT device management, businesses can effectively control and monitor smart devices, ensure seamless communication via different IoT protocols, and harness the power of machine learning and artificial intelligence to process data for predictive maintenance and enhanced business outcomes.Furthermore, the inclusion of IoT in digital transformation initiatives empowers organizations to transcend legacy technologies, addressing rising customer demands and the constant pressure to innovate. C-level executives, including Chief Human Resources Officers (CHROs) and Chief Information Officers (CIOs), play a crucial role in fostering an organizational culture receptive to digital technologies, ensuring the seamless adoption of IoT systems, and leveraging them to drive business strategy and value.Investing in IoT not only equips businesses to improve energy consumption and operational efficiency but also to pioneer new models of customer engagement and service delivery. From smart buildings and consumer IoT devices to advanced applications in farming and industrial sectors, IoT technologies prompt a reexamination of traditional business models and encourage the pursuit of transformational growth and efficiency.As technology leaders allocate investment dollars towards IoT platforms and ecosystems, the collaboration amongst C-suite officers, engineers, and cross-functional teams becomes vital for integrating IoT applications into the fabric of business operations. This cohesive strategy ensures that organizations not only meet the current digital demands but also shape the future of innovation and competition in their respective industries.